Despite having its beginnings in New Jersey in the 1950s, Pantone didn’t begin its famous campaign until nearly 50 years later, in 2000. For the past 21 years, the organization has announced its color of the year, but how do you choose?
Well, depending on the company websiteTwice a year, in a European capital, Pantone hosts a secret meeting of representatives from different countries’ color standards groups. After two days of presentations and discussions, they choose a color for the following year.
.
[ad_2]
